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Founder of Vita Liberata, Irish-native Alyson Hogg has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty.

Vita Liberata began life as an anti age skin care line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007. Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Vita Liberata with its Moisture Locking and Odour Remove™ technologies. With a fast drying quality and natural-fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers.

Natural ingredients mean natural results. We use the finest organic extracts in gentle formulas that nourish and care for your skin whilst you tan. Moisturized, hydrated skin means flawless results that fade naturally.Honest formulas for all. We never have and never will test on animals; all of our products are friendly.